Brand Co-Founder · 2022–Present

Peach
& Co.

An inclusive clothing brand built from personal experience, co-founded to redefine sizing and create a community where confidence is unconditional.

Role
Co-Founder · Brand Strategist · Creative Director
Focus
Brand Strategy · Social Media · Content Creation · Podcast
Platforms
TikTok · Instagram · Spotify

Overview

Built for the body you actually have.

Peach & Co. was co-founded with a clear personal mission: create an inclusive clothing brand designed to adapt to diverse body types. Standard sizing fails most people. It's built on a narrow ideal that ignores the reality of how bodies actually look. Peach & Co. exists to challenge that, offering apparel that accommodates a wider range of shapes and proportions so that women can find pieces that fit comfortably without compromising their confidence.

From day one, I helped develop the brand's mission, messaging, and creative direction, creating a supportive community centered on authenticity, confidence, and representation.

Brand Strategy Messaging & Tone Social Media TikTok Content Instagram Graphic Design Podcast Production Community Building
Peach & Co. clothing
"We help women shine on their own terms."
Peach & Co. Brand Mission

Brand Foundation

Why sizing needed to change.

Peach & Co. was created from personal experiences with eating disorders and body image struggles, with the goal of challenging the one-size-fits-all approach to women's clothing. The brand recognizes that many individuals do not fit traditional sizing standards, whether they have a larger bust and smaller waist, a smaller bust and larger waist, or other proportions that standard size charts overlook.

Peach & Co. focuses on creating clothing that accommodates a wider range of body shapes and proportions, allowing individuals to find pieces that fit comfortably without compromising their confidence. The brand proudly supports NEDA, the National Eating Disorders Association.

Peach & Co. logo
Peach & Co. TikTok reels

Creative Direction

Content that heals, not harms.

Because of the sensitive nature of eating disorders and recovery, it was critical that Peach & Co.'s messaging felt genuine, safe, and empowering rather than triggering. The objective was to create content that could help ease the recovery process by promoting honesty, balance, and self-compassion.

I shaped the brand's tone and storytelling to focus on real experiences and language that encourages healing rather than perfection. I also helped guide the visual direction to prioritize authenticity over idealized imagery, resulting in a brand identity that fosters trust and connection.

TikTok Strategy

Where the community lives.

TikTok became the primary platform for Peach & Co.'s community building. The content strategy leaned into vulnerability and authenticity, sharing real experiences with body image, recovery, and confidence that resonated deeply with the brand's audience.

Videos ranged from personal stories and day-in-the-life content to educational pieces about body diversity and ED recovery resources. The TikTok presence helped establish Peach & Co. as a trusted voice in the body positivity space, not just a clothing brand.

Peach & Co. TikTok profile
The Peach Pod podcast

The Peach Pod

Extending the brand into audio.

The Peach Pod is Peach & Co.'s brand podcast on Spotify, bringing the same ethos of honesty and healing into long-form audio. Episodes covered why Peach & Co. exists, managing stress, gym culture and recovery, and practical conversations about body positivity and self-love.

The podcast helped establish Peach & Co. as more than a clothing brand, positioning it as a genuine resource and community for people navigating body image and recovery. New episodes were promoted across Instagram and TikTok, deepening the audience's connection across platforms.

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